Making the most out of Microsoft Teams Phone

There's revenue opportunity sitting on the platform of every existing Dstny Call2Teams partner, and when you’re not tapping into it, it’s driving churn and keeping you off of selection shortlists.

Straightforward and powerful integration into Teams should be amongst your top selling points. You’re already contracted and configured for it and there’s piles of market research showing that the customers you’re currently chasing want it. The hard part is done, but there’s one thing stopping you, and it’s costing you in more ways than you realise when it comes to your bottom line.

Your customer-facing teams may not be fully prepared or even aware of just how much plugging your voice into Teams Phone could benefit your entire proposition. And this alone can be the difference between growth and loss.

The market opportunity for integrating your services into Microsoft Teams

Metrigy reported this year that lack of integration is one of the highest drivers for businesses switching vendors and with the majority of companies looking to increase their UCaaS spend in the coming years, you may be leaving money on the table by not giving them what they want.

If you’re looking to get in front of target verticals from automotive to warehousing there are two facts that should be sitting at the front of your mind on top of this new information:

1. Modern buyers are demanding additional, integrated capabilities.
2. UCaaS-to-UCaaS movement is picking up steam but Telco-to-Telco isn’t

You’re not going to persuade a lot of business away from the world’s most popular work app, but you don’t have to. As Teams creeps closer and closer to that 400 million user mark, you’re already set up to make the most of it and the best part is that Microsoft are practically begging for you to do so. Teams’ 26 million PSTN-activated seats currently only make up about 6% of the base and Microsoft are setting providers up as best they can to enable the rest and grow alongside them.

Teams was built to be extraordinary at collaboration above all else. Microsoft did not build a carrier-grade voice network of their own. They don't have the telco infrastructure, the expertise, or the regulatory reach to self-serve voice in a way that businesses need. Microsoft knows voice is complex so they built Teams Phone as the framework and they left the underlying voice delivery to service providers through Direct Routing and Operator Connect.

Calling services remain the most important UCaaS feature for over 80% of businesses and Teams are relying on you to deliver it. You don’t even have to stop there. The next chapter includes bundling in value-adding services and differentiating functionality that causes lifetime value to skyrocket but first you have to make the most out of the frictionless entry Microsoft is giving you into Teams-forward businesses - You have to get those seats filled.

Your next steps to seizing Teams integration success

The first step in this journey is a difficult one, but the good news is you don’t have to worry about it… It’s already behind you. You’re ready to start tackling this opportunity head on and you can start by refamiliarizing yourself with what Call2Teams can do.

Take a look at the accounts that may be churning away from you and the ones you’d really like to bring on board – How many of them are running M365? How many are moving away from or not considering you because they’re tired of app switching and complexity and just want everything in one place. Which ones are going for the more recognised brand? Consider the growth you would achieve if you could capture their interest for good.

Think about how a low-friction, service-provider-ready route into Microsoft Teams Phone would help you reach your goals for next quarter, for the rest of this year, for the rest of the 2020s.

Get a session booked in with your Dstny representative and we will help you carve out the exact shape of how you can make the most of what you already own.