Why Picking Your Partner Will Be Key to a Successful 2023
Cracking a new market can be tricky. You need a brilliant product, a compelling sales pitch, and a super-supportive wholesale partner with your best interests at heart. In the telecoms channel reseller space, differentiation can be a significant challenge. Products and solutions are constantly evolving, key customer messaging must keep pace in order to stay relevant, and providers are often preoccupied with revenue rather than relationships. Against that backdrop, it’s easy to see why in 2023 – with economic and geo-political crises likely to endure – resellers need to partner only with those providers for whom mutuality is most important.