The SMP 2.3 update – Unlocking Actionable insights with Data Warehouse

Understanding how your services are being used is key to delivering the best user experiences possible, optimizing resources, and ultimately growing your business. That's why we've introduced a powerful new capability in our Service Management Portal (SMP) 2.3 update: Data Warehouse (DWH).

Helping both providers and SMP administrators, DWH takes the guesswork out of analysing how customers interact with your services. You can now access structured, comprehensive usage data at every level - From end customers to resellers to your own operations. With Data Warehouse, Service Providers and IT Administrators gain the visibility needed to make smarter decisions, backed by real-time insights.

Why It Matters

The DWH update transforms SMP usage information into a valuable strategic asset. With the new detailed reporting and trend analysis capabilities, you can:

• Forecast more accurately - Understand usage patterns to better predict customer needs and plan resources accordingly.
• Boost customer engagement - Identify how services are actually being used and tailor your support to drive higher satisfaction.
• Support compliance and troubleshooting - Track detailed audit trails of user actions to simplify investigations and improve accountability.
• Find new revenue opportunities - Use behavioural insights to spot upselling and cross-selling possibilities.

With DWH for SMP you have a 360-degree view of SMP usage and operations. Available data sources include: 

• Logs
• All-Time Aggregated Logs
• Product data
• Billing records

 Smarter Business Decisions, Less Guesswork

With structured usage data in place, Service Providers no longer have to assume important variables and can finally make the shift to more data-driven strategies. On top of this, using DWH both providers and resellers can create custom reports, improve forecasting and perform much more detailed trend analysis and audit trails. Let’s look at this update in a couple of scenarios:

1.  Provider A is always on the lookout for ways to increase ARPU and drive revenue from their existing customer base. They want as much insight as they can get into what their customers are currently doing with their communications to spot ways they can serve their users and create potential new upsell or revenue possibilities. Using Data Warehouse they notice a clear increase in mobile app activation and in turn they use this data to drive some new mobile-first campaigns.
   
   
2. Company B previously relied on vague overarching proof-points to guide their product roadmap and customer experience, but after utilizing DWH they were able to use concrete data to guide some important changes. After using Data Warehouse to identify exactly how their services were being used, Company B not only tweaked their support structure but also used the gathered data to proportion their existing resources to where they were needed the most in the form of new structures for their tariff plans and calling bundles.

DWH provides flexibility in exporting this important data into external tools like Power BI for advanced dashboards and visualizations which in turn allows for deeper analysis which is customized to each provider's business needs.

This is just one more way Dstny is helping Service Providers deliver smarter, faster, and more reliable communication solutions. Don’t forget you can follow us on LinkedIn to stay tuned for more product updates or if you’re looking to learn more about how SMP can structure your communications data and turn it into actionable insights, why not get in touch?