Connecting Through Cycling: Dstny's Journey with Lotto-Dstny Pro-Cycling Team

As a newly rebranded leader in Cloud Communication provider in Europe, Dstny enables millions of users daily to interact within organisations and beyond. Seeking a platform to amplify the brand values, Dstny found a perfect match in the world of pro-cycling. Partnering with Lotto-Dstny, rooted in Belgium on European arena, felt like a natural alignment.

A team known for young talents and fighting spirit

Since 1985, the Lotto team has been part of pro cycling. The team has achieved numerous successes in the Classics and Grand Tours, and over the years Lotto has produced several notable cyclists, including ledgend Philippe Gilbert and most recently Arnuad De Lie. It is a team known for young talents and fighting spirit, mirroring the values of Dstny.  

When Dstny joined as a sponsor, the team was facing significant setbacks, having been relegated from World Tour status, and fell bellow the top 18 teams in world. And the departure of  key sponsors and the general manager of the team added to the challenges.

A fight with many ups and downs

However, since Dstny's arrival, the trajectory of the team has gone straight up. Lotto-Dstny has demonstrated talent, determination, and commitment. The team currently rankes 9th in the UCI ranking, it's a testament to hard work and dedication. Its been a fight with many ups and downs, with victory and tragedy, and many breathless moments. Watching the team in the breakaways, in the sprints, back to the top of the peleton and podiums, makes us proud to be sponsor.


Embraced the opportunity to create meaningful connections

Beyond the competition, cycling has provided Dstny with a perfect platform to connect with collegues, partners and new businesses from all around Europe. VIP experiences at big races to charitable causes like Jennie Arthur's London to Paris ride for prostate cancer, and Dstny Denmark 24-hour spinning relay at the Cycling4Cancer event. We've embraced the opportunity to create meaningful connections and lasting memories.

Another highlight was the CEO ride in Oudenaarde, where partners and clients enjoyed an unforgettable day riding on historic Belgian roads. And the sponsoring of National E-cycling Cup in Sweden and the Dutch sponsoring their local pride and classic, the Amstel Gold Race. We have had competitions and events in all Dstny countries and as a Brand Activation Manager I'm proud of the commitment and engagement we have shown to cycling. 

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