Your BroadWorks customers aren't leaving because of price, they aren’t leaving because you’re unreliable or unscalable. They're leaving because you’ve reached a point where the capabilities you currently deliver aren’t keeping up with their expectations in the new world of intelligence-driven communications.
Cisco have done their part. They’ve given you a flexible platform that delivers carrier-grade redundancy, security, uptime and compliance. It’s now your job to use that solid foundation to build something new that aligns with what’s now expected by businesses across Europe. More importantly, as UCaaS to UCaaS movement increases, it’s now your job to make the most of the BroadWorks platform in the least disruptive way possible.
To be more specific, organizations can now fully capture and utilize the communication data that they’ve been building for decades through countless conversations. If you’re not able to directly make use of this intelligence within BroadWorks you’re doomed to either costly rip and replace or even worse, loss of relevancy in the market.
To be even more clear, your customers are going to get this functionality from someone soon. A hyper-scaler, a competitor, an outside provider but none of them can deliver it in a way that you are capable of. None of them can build directly within the environment you’ve spent years nurturing for your specific customer-base.
When your Broadworks offer has no answer when customers ask “How do I search my conversation history for insights that actually mean something?” that’s a gap you need to be concerned about. And as this gap widens, the love these customers have for what you give them shrinks. After all, as businesses look to their communications stack to be more outcome-driven, just providing a secure dial tone in a convenient place is no longer enough.
Dstny Conversational Intelligence turns every conversation into structured, searchable knowledge. Ask it a question in natural language and it gives an instant, structured answer. No dashboards to build, no manual tagging, no new habits for anyone to learn.
The value shows up immediately with customers saving 2 to 4 hours per employee, per week, from day one with compounding intelligent capabilities. Every conversation strengthens the pattern recognition underneath it, so the knowledge base gets smarter the longer it runs. It's 100% EU-hosted and GDPR-ready, appealing to even the most compliant industries.
Conversational Intelligence sits on top of what you’re already running and it doesn’t have providers as an afterthought. We’ve built it to firstly help you towards a single mission – To not move customers off BroadWorks, and give them a reason to stay for the long term by putting an AI layer over every conversation that’s actually fit-for-purpose. Once a customer can access any answers by simply asking the right questions, they no longer have any reason to churn. It let’s you maximise the lifetime value of each and every business line and take a step forward into adding high-margin VAS and cutting out the competition.
This evolution doesn’t require a platform conversation and it doesn't touch your core infrastructure. The underlying value already exists where you and your audience lives, you simply need the intelligence to unlock it.
Book a demo with a Dstny representative today to see how Conversational Intelligence fits in with your Broadworks offer.