Remote work is no longer a temporary trend, it’s an established way of working that employees expect and many businesses need to accommodate to. Yet, many companies still struggle to make remote and hybrid models work effectively. As Goncalo Silva from Doist puts it:
"If you're running a centralized company and then you try to attach remote work as an appendage, that usually doesn't work. But if you design a company to function under the assumption that people won't be in the same office, then remote work is perfectly doable."
This quote highlights a crucial truth: remote work isn’t just about allowing employees to work from home—it’s about designing an organization that thrives without physical presence as a requirement. So why do some companies fail at remote work, while others succeed? And what steps can you take to build a remote-ready business?
Many organizations struggle with remote work because they attempt to layer it onto an office-centric structure. This leads to inefficiencies such as:
For remote work to succeed, companies need to rethink their approach to communication, collaboration, and company culture from the ground up.
Instead of treating remote work as an afterthought, successful companies integrate it into their DNA. Here’s how:
Seamless communication is the backbone of remote work. Investing in a cloud-based communication solution, like Dstny’s, ensures that employees can collaborate effortlessly—whether they’re at home, in the office, or on the go. With tools like fixed-mobile integration, webphones, and Microsoft Teams integrations, employees can stay connected wherever they are.
2. Workflows should be digital-first
A truly remote-ready company operates on the assumption that employees may never step into an office. This means digitizing workflows, centralizing information, and making every process accessible from anywhere. Integrating communication with CRM systems, for example, ensures that customer interactions are logged and accessible across teams, no matter where they work.
3. Create an inclusive hybrid culture
In hybrid organizations, office-based employees often have an advantage in terms of visibility and networking. To counter this, companies must foster an inclusive culture where remote workers have equal opportunities for recognition, leadership roles, and career advancement. Encouraging asynchronous communication and ensuring all meetings are remote-friendly are key steps.
4. Prioritize security and reliability
Remote work brings security challenges, but a cloud-based infrastructure can mitigate risks. With solutions like Dstny’s, businesses can ensure secure and reliable access to their communication platforms, offering features like encrypted calls, multi-device compatibility, and robust analytics to optimize performance.
Companies that try to “tack on” remote work will continue to face challenges, while those that intentionally design for it will thrive. By prioritizing communication, embracing digital workflows, and fostering an inclusive culture, businesses can unlock the full potential of hybrid and remote work.
Are you ready to transform the way your company communicates and collaborates? Get in touch with Dstny today to find out how we can help you build a remote-ready business that stays connected—anytime, anywhere.