Hybrid work is here to stay — but how do you create a strong, successful company culture when your team is spread out across an entire country? We interviewed Ramzi Jelassi, founder and CEO of Din Psykolog, about their journey from startup to a rapidly growing hybrid organization.
Jonas Angleflod:
Welcome to Hybrid Work! Today, we meet Ramzi Jelassi, founder of Din Psykolog — a digital healthcare service where all psychologists work remotely. Ramzi has a fascinating background as a professional e-sports player and entrepreneur and now leads a company where hybrid work is at the heart of everything they do.
Let's start from the beginning. Ramzi, you had a successful career in e-sports and poker, but still chose to switch paths. Why?
Ramzi Jelassi:
I had been doing that for about eight years and felt that it was time to move on. I’ve always been fascinated by psychology and strategy, so when I was ready for the next chapter, I wanted to build something more sustainable — something that could make a real difference.
Jonas:
After studying psychology and economics, you decided to start your own business. Was that always your plan?
Ramzi:
Not at all! I initially thought I would work for another company for a while, which I did. But the idea of creating something from scratch was too exciting to resist.
Jonas:
Din Psykolog offers therapy sessions entirely online. How do you manage 60 psychologists who all work remotely?
Ramzi:
It requires structure. We have team leads and a head psychologist, and clear processes for onboarding, professional development, and daily communication. Clarity is key. Everyone needs to know what is expected of them, even when we don't meet face-to-face.
Jonas:
How do you ensure the quality of care?
Ramzi:
We have a structured onboarding program and regular check-ins. We’ve even created our own internal training programs, like a "video communication school" that teaches psychologists how to conduct effective online sessions.
Jonas:
How has your view of leadership evolved as the company has grown?
Ramzi:
Leadership needs to adapt to the company's size. When we were five people, we didn’t need much structure. Now that we’re around 75–80 people, we need processes, goals, and clear priorities. We've tested different methods and today work with goals tailored to each team.
Jonas:
Do you have shared values that unite the healthcare and tech sides of the business?
Ramzi:
Yes, we are aligned on the bigger mission: to help patients and to build the best platform possible for psychologists. Even though our daily work differs, we’re running toward the same north star.
Jonas:
What are your top three tips for succeeding with hybrid work?
Ramzi:
Hire the right people. Having self-driven, skilled employees from the start makes everything much easier.
Set clear goals. When you don’t see each other every day, it’s crucial to know exactly what’s expected.
Create social spaces. In a remote setup, you lose spontaneous coffee machine chats — we’ve tried to recreate that with Slack channels, quick videos, and casual video calls to keep creativity and community alive.
Jonas:
How do you actually communicate within the company?
Ramzi:
We use Slack a lot — both for work and for social chatting. We also record short videos instead of sending long emails. A five-minute video is easier to digest and feels more personal.
Jonas:
And you make an effort to not just talk about work?
Ramzi:
Exactly. We sometimes share personal recommendations, like favorite TV shows, to keep the community vibe alive. Small things like that make a big difference when you don't meet every day.
Jonas:
Thanks so much for joining us, Ramzi! It will be exciting to follow Din Psykolog’s journey moving forward.
Ramzi:
Thank you! There's still a lot more to do, and I’m looking forward to it.
Hybrid work is the future, but leading a team that’s fully remote comes with its own challenges. Din Psykolog now operates with about 80 employees across two companies — one focused on healthcare delivery, and one on technology development. Despite different daily operations, the teams stay aligned through shared values and a common mission. Something they achieve through: