Information, as the saying goes, is king; knowledge is power. It’s hard to argue otherwise although, in today’s always-on world, there may be an important caveat. That’s because there is another popular saying: timing is everything – which means the point at which information is shared can significantly affect its value. Confused? Think of it this way: an enterprise learning something about the way it functioned last week is useful but, to coin yet another saying, the horse has since bolted. The same enterprise learning something today upon which it can act today is surely in an infinitely better place. Data analysis has, for some time, provided enterprises with 20/20 hindsight.