Marginal Gains for Modern Businesses

Applying the principles of marginal gains into your business can lead to remarkable improvements in efficiency, customer satisfaction, and overall growth. I’ve come to realize that there’s a lot businesses can learn from sports teams. One powerful insight is how cycling teams applies the concept of marginal gains to achieve higher results. In this blog … Continue

Newcomers Guide to Tour de France

Bonjour! Are you ready to learn more about one of the most exciting sporting events in the world? Well, saddle up, we are about to take a ride through the Tour de France, or simply Le Tour! For those of you who don’t know, the Tour de France is a multi-stage race called a Grand … Continue

Cycling update: The season so far!

I often receive questions about how the team is doing, so I thought it would be good to provide an update for those of you interested in the sponsorship of the Lotto Dstny cycling team. The team is performing exceptionally well and has achieved several impressive results in the past weeks. Most notably, our sprint … Continue

A spring to build on – a documentary

From the Omloop Het Nieuwsblad to Liège-Bastogne-Liège, the Lotto Dstny riders have been followed by the team’s videographer. The result is a 30 minutes long look behind the scenes of the ambitious Belgian ProTeam during a successful spring campaign. Including amongst others impressive performances by Arnaud De Lie, Florian Vermeersch, Milan Menten and Frederik Frison during the cobbled Classics and the evolution of punchers Maxim Van Gils and Andreas Kron during the Ardennes races.